With exceptional sensitivity to fashion, as a stylist, I can create a mood that is immediately identifiable and recognizable. Thanks to continuous research into style and new trends, I play an important role in photo shoot creation exploring new environments, choosing garments to be photographed, looking for accessories, studying the matching, etc. A photo shoot should especially communicate a clear message to those who observe it; it becomes important to coordinate and communicate continuously with the make-up artists, models, stylists and photographers the theme to be interpreted.
Often it is important to have the presence of an “outsider” than members of a design department, to give added value to the fashion product, I offer valuable assistance during the fashion show handling the details so that the image of the models looks perfect and visual impact in line with the strategy launched by the company.
In a changing world, where the consumer is looking for stimulus and new things, professional skills in this area are the perfect fit. Through a study in commercial strategy, I can boost sales for my clients by renewing their store in a creative and original way.
All of us are conditioned by the colors, smells and feelings that a store can gives us, it is therefore essential that both the preparation of the windows and the display of the interior spaces create a sensational experience to maximize sales and attract new customers. With professionalism and competence based on thorough analysis of a consumer needs and evaluation of the retail space, I have developed a display strategy that, as a sort of path, helps the client to become self sufficient in purchasing products.
Keeping myself constantly updated on display techniques, I offer creative and successful solutions to enhance and expose the products, giving your customers a memorable shopping experience.
The showcase is the calling card of your store. It is therefore essential to create an evolutional program that allows you to make your commercial concept more attractive to the customer who will then be more willing to buy the product.
Scenic design showcases
A design and creative showcase service for the holidays, any such sales promotional campaigns or special events of your shop.
Interior display, preparation and planning
To make your store dynamic and to increase the value of the products, I design and take advantage of all the exhibition space that your store has to offer.
With solid experience gained over the years. I can adapt these services to any category of your store(s), treating both large and small retailers
This consulting service, invigorated by the fashion industry, arises to solve all your problems related to distribution, promotion and enhancement of your company or product.
In a changing market it becomes essential to create, design, and coordinate all aspects of a company’s image to help it be more easily identified and placed in stores.
Thanks to continuous research and numerous national and international travels I’m constantly updated on emerging trends and new marketing strategies, offering more effective and innovative solutions.
Using photographic reports of researches, I put into use the foundations of the construction of the collections, designing such matches for various groups and studying the trend accessories that will enrich the whole project.
I provide a design and advice service for new advertising campaigns that allow for communication of products, services or image of a company.
Often the details make the difference, that’s why I involve, in the planning stage, customers and companies looking for new ideas to develop a collection and provide a clear identity
Fashion event organizer
With dynamism, organizational and interpersonal skills I offer a service for designing, planning and organizing events such as conventions, fashion shows, parties and exhibitions.
I love travelling and constantly looking for new trends. Details and the moods of the moment are very important to me. I like being constantly updated: that’s why I take part to events, exhibitions and contemporary art shows. I transfer all my knowledge into my work using an effective visual language and always do my best to offer the most original solutions. I also convert this hunger for being always updated in my blog www.dariocuci.com/blog where I follow the latest trends, exhibits, ad campaigns and news from the fashion world.
I was born in Sicily, and then moved to Florence where I graduated, in History and Preservation of Cultural Heritage, and specialized in Milan in Fashion Marketing and Visual Merchandising at “Accademia del Lusso”. I started working in Florence, Milan and Rome and then in May 2010 I moved to Berlin where I work as a Freelancer.
I work with some of the most important Luxury & Retail companies in the design of store display and shop windows (Mientus, Quartier 206, Veronica Pohle). I have also looked after the launch of Desmo, a company recently acquired by a new owner, planning and designing windows and interiors, and overseeing some furniture decoration for the new boutiques.
Regarding my job as stylist, I work with important showrooms and fashion designers, Berlin based and international (Karl Lagerfeld, Kaviar Gauche, Mongrels in Common, Frida Weyer, United Nude, Mikita, Sabrina Dehoff, and many more).
I’ve also collaborated with several magazines: Sid Magazine (London fashion week cover and Editorial), Dust Magazine (Marketing & Financial Director) and in January ’12 the Swedish production of Barracuda Film & Tv realized a documentary about me and my job as a stylist during Berlin Fashion week.
Since 2011 I’m also a teacher at the Italian Fashion Academy “Accademia Euromediterranea”, where I created the following workshops of: Cool Hunting, Stylist and Visual Merchandising, they’re held two times a year with classes of over 20 students.
For my latest project I styled the photo shootings of 3 Geman Celebrities: Bettina Zimmermann, Anna Thalbach and Julia Jentsch.
June 2013 Visual Merchandiser referent Middle East for the luxury company ETRO, www.etro.com.
May 2013 Fashion event organizer and Teacher for the international project of Styling, Modeling, and fashion Photography in Amman, Jordan for GIVENCHY, organized by La Panthera and Castdiva.
April 2013 Stylist for the Italian magazine TRUCCO E BELLEZZA for the fashion editorial “SECRETS IN THE DARK”
February 2013 Stylist & Art Director for the fashion editorial organized by Veronica Pohle www.veronicapohle.de
February 2013 Stylist & Art Director for the magazine I LOVE SICILIA for the fashion editorial “SIXTIES ROCK”.
January 2013 Stylist & Set designer for the new lookbook of JULIA HEUSE a/w 2013-14.
From October to November 2012 Stylist for Photoshooting with German Celebrities: Bettina Zimmermann, Anna Thalbach and Julia Jentsch.
October 2012 Support in the organization of the Sartoria event for Dolce & Gabbana, Berlin Boutique, (Guest & Celebrities invitations).
September 2012 Guest Judge for the competition of FRONT ROW SOCIETY www.frontrowsociety.com
September 2012 Coverage at London Fashion Week for Sid Magazine www.sid-magazine.com
September 2012 Stylist for the 3rd issue of Sid Magazine ( Editorial “Double Trouble”) www.sid-magazine.com
August 2012 Stylist for the fashion lookbook of Mientus Berlin. www.mientus.com.
June 2012 co-producer for “Made in Medi” The mediterranean fashion week. www.madeinmedi.org/it/
February 2012 to August 2012Visual Merchandiser for MIENTUS, Berlin www.mientus.com.
January 2012 Stylist for SADAK´s lookbook a/w collection 2012 www.sadak.de.
January 2012 Stylist and consultant for JULIAANDBEN´s Fashion show a/w collection 2012.
From November 2011 Teacher for the Fashion Academy “Euromediterranea” for workshop of Cool Hunting, Stylist and Visual Merchandising www.harim.it.
September 2011 Art-director, Stylist Photoshooting “Four to the floor” for OE magazine.
From August 2011 Visual Designer and consultant for DESMO www.desmo.it .
From April 2011 Visual Merchandiser director for Veronica Pohle boutique Berlin.
From January 2011 co-founder of the publishing house SEEDS project UG Berlin.
From December 2010 Marketing & Financial director for DUST magazine (fashion and art magazine).
From May 2010 to February 2012 Visual merchandiser (freelancer) for Cabinet and Department Store in QUARTIER 206 Berlin.
From August 2008 to April 2010 Visual merchandiser/sales assistant for GIANFRANCO FERRE’.
September 2009 Fashion event organizer for Gianfranco Ferre´ boutique, for the event “Le vie della moda in red” organized by Confcommercio Firenze.
March 2009 Stylist Photoshooting: Night life in Florence.
From January 2007 to August 2008, sales assistant Boutique VERSUS Florence.
2009 Visual Merchandising course Accademia del lusso Milano.
2008 Fashion marketing course Accademia del lusso Milano.
20/06/2007 University degree History and Preservation of Cultural Heritage, medieval curriculum.