Stylist
With exceptional sensitivity to fashion, as a stylist, I can create a mood that is immediately identifiable and recognizable. Thanks to continuous research into style and new trends, I play an important role in photo shoot creation exploring new environments, choosing garments to be photographed, looking for accessories, studying the matching, etc. A photo shoot should especially communicate a clear message to those who observe it; it becomes important to coordinate and communicate continuously with the make-up artists, models, stylists and photographers the theme to be interpreted.
Often it is important to have the presence of an “outsider” than members of a design department, to give added value to the fashion product, I offer valuable assistance during the fashion show handling the details so that the image of the models looks perfect and visual impact in line with the strategy launched by the company.
Visual
In a changing world, where the consumer is looking for stimulus and new things, professional skills in this area are the perfect fit. Through a study in commercial strategy, I can boost sales for my clients by renewing their store in a creative and original way.
All of us are conditioned by the colors, smells and feelings that a store can gives us, it is therefore essential that both the preparation of the windows and the display of the interior spaces create a sensational experience to maximize sales and attract new customers. With professionalism and competence based on thorough analysis of a consumer needs and evaluation of the retail space, I have developed a display strategy that, as a sort of path, helps the client to become self sufficient in purchasing products.
Keeping myself constantly updated on display techniques, I offer creative and successful solutions to enhance and expose the products, giving your customers a memorable shopping experience.
Window Dressing
The showcase is the calling card of your store. It is therefore essential to create an evolutional program that allows you to make your commercial concept more attractive to the customer who will then be more willing to buy the product.
Scenic design showcases
A design and creative showcase service for the holidays, any such sales promotional campaigns or special events of your shop.
Interior display, preparation and planning
To make your store dynamic and to increase the value of the products, I design and take advantage of all the exhibition space that your store has to offer.
With solid experience gained over the years. I can adapt these services to any category of your store(s), treating both large and small retailers
Fashion Consulting
This consulting service, invigorated by the fashion industry, arises to solve all your problems related to distribution, promotion and enhancement of your company or product.
In a changing market it becomes essential to create, design, and coordinate all aspects of a company’s image to help it be more easily identified and placed in stores.
Thanks to continuous research and numerous national and international travels I’m constantly updated on emerging trends and new marketing strategies, offering more effective and innovative solutions.
Style advice
Using photographic reports of researches, I put into use the foundations of the construction of the collections, designing such matches for various groups and studying the trend accessories that will enrich the whole project.
Advertising campain
I provide a design and advice service for new advertising campaigns that allow for communication of products, services or image of a company.
Cool hunter
Often the details make the difference, that’s why I involve, in the planning stage, customers and companies looking for new ideas to develop a collection and provide a clear identity
Fashion event organizer
With dynamism, organizational and interpersonal skills I offer a service for designing, planning and organizing events such as conventions, fashion shows, parties and exhibitions.
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Attention to details
2010/2011
Bio
I love travelling and constantly looking for new trends. Details and the mood of the moment are very important to me. I like being constantly updated: that’s why I take part to events, exhibitions and contemporary art shows. I transfer all my knowledge into my work using an effective visual language and always do my best to offer the most original solutions.
I was born in Enna, Sicily, on the 19th of August 1983. In 2002 I moved to Florence where I graduated in History and Preservation of Cultural Heritage (medieval curriculum). In 2008 I attended a fashion marketing course and in 2009, after a course in visual merchandising, I started working in Florence, Milan and Rome. In May 2010 I moved to Berlin where I work as a Freelancer.
I work as a visual merchandiser for several German boutiques and work with the most important showrooms in Berlin as a stylist for photo sessions.
From December 2010 I´m the Marketing and Financial director for Dust Magazine. Dust it´s a project made between London, Berlin and Barcelona by a team of creative minds that want to propose a new concept of fashion and art magazine. With the collaboration of international artists and Photographers it promotes a new point of wiew about fashion intended as a form closer to an artistic expression rather than a commercial one.
From August 2011 I´m Visual designer and consultant for Desmo. Founded in 1976 near to the great doors of Florence, Desmo built its story with passion, reserch and love of craftsmanship, all principal characteristics of this part of Tuscany. A region of Italy, with a long rich history of beauty and creativity coupled with delicate manual skilled labor, handed down generation after generation, where so many of the world´s luxury items are made. Based on these preconditions of excellence, Desmo has proved over the years as high-profile Italian brand, achieving an outstanding positioning in international markets.
From November 2011 I work as teacher for the Italian Fashion Academy “Euromediterranea” where i created workshop of Cool Hunting, Stylist and Visual Merchandising.
In January 2012 the Barracuda Film & Tv of Stockholm realized a documentary about me and my stylist´s job during Berlin Fashion week.
Work Experience
February 2012 Visual Merchandiser for MIENTUS, Berlin www.mientus.com.
January 2012 Stylist for SADAK´s lookbook a/w collection 2012 www.sadak.de.
January 2012 Stylist and consultant for JULIAANDBEN´s Fashion show a/w collection 2012.
From November 2011 Teacher for the Fashion Academy “Euromediterranea” for workshop of Cool Hunting, Stylist and Visual Merchandising www.harim.it.
September 2011 Art-director, Stylist Photoshooting “Four to the floor” for OE magazine.
From August 2011 Visual Designer and consultant for DESMO www.desmo.it .
From April 2011 Visual Merchandiser director for Veronica Pohle boutique Berlin.
From January 2011 co-founder of the publishing house SEEDS project UG Berlin.
From December 2010 Marketing & Financial director for DUST magazine (fashion and art magazine).
From May 2010 to February 2012 Visual merchandiser (freelancer) for Cabinet and Department Store in QUARTIER 206 Berlin.
From August 2008 to April 2010 Visual merchandiser/sales assistant for GIANFRANCO FERRE’.
September 2009 Fashion event organizer for Gianfranco Ferre´ boutique, for the event “Le vie della moda in red” organized by Confcommercio Firenze.
March 2009 Stylist Photoshooting: Night life in Florence.
From January 2007 to August 2008, sales assistant Boutique VERSUS Florence.
Education
2009 Visual Merchandising course Accademia del lusso Milano.
2008 Fashion marketing course Accademia del lusso Milano.
20/06/2007 University degree History and Preservation of Cultural Heritage, medieval curriculum.