Menswear collection, Fall 2011. Paris fashion week

The inspiration on wich the creative designer Bernard Willhelm  developed in his fall collection for his winter season  it´s about the meeting between fetish and colorful pop.  The models posed on bicycles and leaped about carrying giant umbrellas draped in chiffon. ” When I’m designing, I don’t see the clothes as crazy. I’ve got to exaggerate to find the essence of an idea. In starting a collection, the most important thing is to bring an idea out quite clearly. Fashion people only react to very strong ideas. That’s all I needed. I design to express something. Cutting myself off completely, then being free to do whatever I wanted has always appealed to me. I always had the feeling I was in a prison. Maybe that’s why I’ve always chased the exotic.”