NON
The new face of fashion

Nowadays it´s not easy to find an impressive mood able to combine  art with the  essence of fashion, I was really glad  to discovered this brand. Lately  the most creative designer on the alternative fashion scene from my point of view is Tony Spackman and his NON´s collections. I´m honored to pubblish some images and informations of this innovative brand.

” Started in 2009 NON embraces our current search for authenticity, our relentless desire to further knowledge, experience and personal development, our inexhaustible need for complexity and intellectual stimulation, our ongoing search for new luxuries.NON’s collection’s feature sleek and refined design, a meticulous attention to detail and immaculate hand-tailoring; combining simplicity with exquisite luxury. A celebration of the clothing industries of past, present and future, NON’s designs integrate classic formal wear and fine tailoring with casual contemporary design and technical innovation. Drawing influences from the discoveries of the past and the developments of the future, the NON combines a fascination with the 18th Century’s Age of Enlightenment – its extraordinary discoveries in science, natural history and the mysticism of alchemy, with a passion for contemporary scientific activity and technological advancements. Conflicting elements and influences pervade the collection: NON embodies a series of re-contextualized styles to form an eclectic mix of shape, pattern and material – where detail meets simplicity, old meets new, natural fibres meet manmade technology, haute couture meets casual/street.Natural fabrics and finishes, sombre black and dark neutrals are dimensionalised through layering and texture. High precision, hand-crafted tailoring transforms and dissects the interiors of clean, sleek and simple shapes; bringing intricate sculptural life to previously overlooked spaces. Complex ergonomic designs achieve high levels of comfort; garments act as a second skin, incorporating zoned ventilation and innovative insulation systems, meticulous attention to pattern creation and a sophisticated consideration for the body in motion. Adopting subtle colours and forms, natural fabrics and hand-crafted tailoring, NON embraces luxury in the detail; heralding the arrival of a new lavish and sophisticated tech-decadence. NON is an alternative model with a common theme to acquire knowledge through experimental investigation. Owner and creative director Tony Spackman wishes to represent the concept of any and all, to freely transfer thought and technical expertise to knowledgeable individuals”.

” Spackman’s innovative intellectual expressions and artistic visual storytelling is something of a rarity to the world of menswear. This painstaking attention to detail is clearly shown throughout the collections. Obsessed with personal development and authenticity  Tony Spackman is renowned for his intense analysis, treatments and dissected visioning. Remaining solely responsible for the labels seasonal creative vision, patterns and sampling Tony Spackman is an artist to the full degree and someone to keep a close eye on for the future”.

” For Spring/Summer 2011 NON presents us with yet another fascinating tale Alchemia Mysteria, This Latin expression literally translates as Mystery of Alchemy “.

Here some picture of the collection

” For Autumn/Winter 2011/12 NON presents us with yet another fascinating tale ODI ET AMO “.

Here some picture of the collection

Images courtesy of  NON.

Take a look  www.the-non.com

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