Trust Your Crazy Ideas takes the concept of the Kaftan and extends it to new realms. An important garment from North Africa to Asia, the Kaftan is part of the history of fashion of which it became heritage in the 18th century. Distinctive element for the status of the person who wears it, a type of clothing that displays the art of living alongside tradition.
Long cloack, essential and deconstructed tunic, with ample shapes, precious fabrics, often enriched with intarsia and embroideries to make it unique and special. The Trust Your Crazy Ideas project was born from a conscious thought about the value that each of us places on our own lifestyle. Global and massified communication has led astray and
mystified the idea of individuality, disseminating trends, rules and social behaviour.
Taste, experience and passion are fundamental to the discovery of who we really are. Within Trust Your Crazy Ideas we live and interpret the Kaftan as an important creative challenge that maintains harmony between past and present. The contemporary evolution of the kaftan enables the wearer to approach style in an elegant and relaxed manner, where
shape is balanced by precious materials, important details and artisanal craftsmanship.
The idea for the project first took shape during Diana Tramontano’s professional career. Always fascinated by India, where she continues to spend long periods, she was able to transform her passion for embroidery by collaborating with an important Italian fashion house since 1999. Currently still consulting for prestigious fashion brands, TYCI projects
is a testament to her passion and creativity. Trust Your Crazy Ideas came to fruition when she met Laura Rossi, Cool-hunter, and Marco Contiello, Neapolitan Designer who has an Haute Couture Atelier in Florence.
Here some pictures of the collection
Take a look!!!
27 May 2011