Spring 2012, Berlin Fashion week

Michael Sontag’s perennial and cognitive attitude to the development of his work has remained with his Spring/Summer 2012 collection.
He has continued to break through the set parameters of fashion, allowing his work to develop with clarity from his previous Seasons. This lucid and flowing concept mirrors the sleek lines and fluid silhouettes of his work. Breaking the boundaries of trend, age and Season, Michael has created a wearable collection for the elegant, confident and sensual woman. Michael has maintained his organic approach to design allowing fall of the fabric and how it interacts with the female form, to determine his work.

Spring 2012, Berlin Fashion week

SISSI GOETZE graduated with a diploma in fashion design from HTW Berlin and an MA in menswear from Central Saint Martins College in London.  After showing her almost surgical, all white and all shirting graduate collection at London Fashion Week in 2010, she is now based in Berlin.
For her S/S 2012 collection SISSI GOETZE continues working with  strict dictations using only shirting fabric for the whole collection.

Spring Summer 2012, Menswear

Take a look!!!!


Exhibition Ruspoli Palace, Rome.

Haute couture and staged moments these are the ingredients to realize Mario Testino’s ideas on women.

The female feature empowered by her self, it’s seen in his pictures as a distant object, acting powerfully about life and deeply conscientious about his self.

Spring 2012 New York Fashion Week

ON the 25th floor of an unexceptional looking building dangerously close to Manhattan’s Times Square, Oscar De La Renta opened his spring/summer collection with a powerful, striking image.


Al 25° piano di un eccezionale palazzo vicinissimo Times Square, Manhattan,  Oscar De La Renta ha aperto la sfilata della sua collezione primavera/estate 2012 con un’immagine forte, espressiva.

window renovation project & merchandising


The Desmo Flagship store is situated in the fantastic location of Via Tornabuoni 7 in Florence. For the luxury accessories company’s boutique and showroom I’ve looked after and directed the window renovation project and the exclusive merchandising. The idea for the windows was partially inspired by the Damascato Fabric of the “Ninfea bags”. Here the project and some pictures of the work.

Spring Summer 2012

Samuel Mercure is a young Montreal-based designer with a background as an installation/sculpture artist. After studying fashion design in Paris, he returned to Montreal to launch his debut collection, here some pictures of the event-presentation for his spring summer collection 2012.