Twice per year, in January and July, the world of fashion and lifestyle gathers in Germany’s capital for the Berlin Fashion Week. Professional visitors, purchasers and media representatives come together to get inspired by the new collections.
With approx. 600 exhibitors from the sectors of Denim, Sportswear, Street Fashion, Function Wear and Casual Dressed Up, BREAD & BUTTER represents the contemporary segment of Street and Urbanwear.
The stands at Bread & Butter are still impressive brand show cases – and the setting at the now closed Tempelhof airport is equally impressive – but now that entry is largely reserved for industry representatives then, unless you’re holding an invitation, the main point of interest for you will be the resulting hike that hotel rates are likely to get during this week.
The three days of the Bread & Butter offer an almost unbeatable chance to reach enormous numbers of fashion professionals with well targeted advertising.
09 January 2012