the winner of the farfetch.com SUPERSTORE award 2012!

After months of nominations, voting and lots of deliberating, VOO has been voted the world’s best boutique by Farfetch.com, which currently unites over 100 of the most forward-thinking and influential fashion boutiques from across the globe in one easy-to-shop website.

edward steichen
what's back on fashion photography

Edward Steichen - Gary Cooper 1930

His career as a fashion photographer begun thanks to Condé Nast editions, in 1923 he was chief photographer for Vogue and Vanity Fair. During these years he moved the idea of the untouchable woman into a concrete character of contemporary society, never loosing the fairy/concrete mood that signs all his shootings.