Spring Summer 2012, Women, Man, Accessories and footwear. 90 square meters presented to the Berlin public, Dario Cuci realized the setting referring to the Y-3 international concept retail.
Wilmersdorfer Straße 73, now in Berlin the new and exclusive Y-3 Store.
A shopping experience totally signed up by the Y-3 flavour, there each detail is rich of attention to better keep the visitors in a comfortable experience.
Y-3 comes out thanks to the creative liaison of Yohji Yamamoto and Adidas. The Japanese designer expresses -the potential attitude to the choice as the last freedom of people-, that’s why to make a good one could be an opportunity. A strong position on the use of black tonalities, mixed up with powerful colours. A soft elegance distinguishes the cuts realized by the fashion designer, which almost ten years ago, obsessed by the Adidas stripes, decided to contact the chief and ask for cooperation in style. Since the purpose was accepted Y-3 became the symbol for a global known brand linked to an East-man person both in class and elegance, both in simplicity and style. The Sportswear is one of the main targets of the brand as declared by the Adidas Sport Style Division Chief Marketing Officer Hermann Deininger nowadays the body is object of the best cares possible, and sport represents the best way to reach this body health, this becomes kind of leading idea for this brand, which strongly develops sportswear creations.
So while this new Berliner exclusive point becomes a reference store in Europe, we keep on waiting to be fascinated by the next collections.
Cristina La Rocca
28 March 2012