SAMUEL MERCURE
Fall Winter 2012

SAMUEL MERCURE
DESIGNER /VISUAL ARTIST ESTABLISHED IN MONTREAL

AFTER STUDYING FASHION DESIGN IN PARIS,
HE RETURNED TO MONTREAL TO LAUNCH HIS DEBUT
COLLECTION : FW11

SAMUEL’S DISTINCTIVE STYLE IS DEFINED BY STRAIGHT
CUTS AND VARYING SHADES OF BLACK, A WORK THAT
ALTERNATES BETWEEN SMOOTH AND STRUCTURED MATERIALS
THROUGH AUSTERE YET PROTECTIVE SILHOUETTES.

FOR HIS SECOND COLLECTION, SS12, THE DESIGNER CHOSE
TO EMPLOY HIS SKILLS AS A VISUAL ARTIST BY
PRESENTING HIS COLLECTION VIA THE MEDIUM OF VIDEO.

WHILE USING THE FW11 COLLECTION AS A STARTING POINT,
SAMUEL STRIVES TO FOLLOW THE SAME GUIDING PRINCIPALS.
IT IS THESE THAT DISTINGUISH HIS STYLE FROM ONE
SEASON TO THE NEXT AND LEAD TO THE DEVELOPMENT OF
NEW CONCEPTS.

VIDEO       Samuel Mercure FW12


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