An ad campaign wasn’t enough for this collection, the Alexander McQueen team decided to present the new line through a film.

Here you might find some snap shots of the A/W 13 where the predominant color is black, with different prints and elaborate textures.

To see the full movie just click here: http://bit.ly/12Ra7dv

Yesterday Pam Hogg presented her collection for London Fashion week, I was there, here some pictures of the collection.