When we entered this atelier we couldn’t believe our eyes.
Right in front of us there was a perfect example of an early 1900s boudoir; the lights were low and the dark atmosphere made us feel like in a Sir Arthur Conan Doyle story.
Tail suits, velvet bow ties and top hats were everywhere, on the walls and on the mannequins.
We were lucky enough to have a chat with the exquisite founder and designer, Itamar Zechoval.
Here below you can see what he says about his brand and some pictures of the atelier.
We have just one suggestion: check out this unique space, you won’t regret it!
1. In a time when everyone is looking for transgression, what brought you to classicism?
I find transgression is an immediate impact that doesn’t last long, whereas the classic stays. Nevertheless in our collection the classic is just the starting point and we develop our designs from there taking it to a modern and more unique interpretation
2. Why did you find your inspiration in early 1900s fashion?
I find the aesthetics and the way of being very inspiring, the search for perfection and the curtain of details in every aspect, but while finding inspiration in another era the Dandy of the Grotesque men is very contemporary, and so the combination of the old and the current creates a unique style
3. Who do you draw for? Who’s your target customer?
In my work I often design for performing artists, cinema and theatre while the collection itself maintains the Theatrical spirit we aim at the Men who are looking for something unique at their every day life.
4. What are your future projects?
We are working on the development of a collection that takes the spirit of Dandy of the Grotesque and brings it wider audience.
In addition to my work in fashion I am continuing to bring the style and creativity of my work to the big screen and to stage…
25 March 2013