R-01-IOS flagship store Rome

Paolucci – Giacomelli.

Roberta is an interior designer, Paolo has a letters background and a long train as jewel artisan at an old shop in Rome, there he learned how to shape and realize jewels according to the most traditional techniques of jewellery.

The crossing between old techniques and contemporary inspirations gave birth to IOSSELLIANI’s collections.

Since two years there’s a new reason to visit Rome the ‘Eternal’ city, it calls MAXXI -Museo per le Arti del XXI secolo-. This structure, which project is by the Iranian Architect Zaha Hadid, winner of the 1998 contest, it’s a spectacle it self. Before the realization of the museum the mood of this city area was completely different, a military structure was based on, and nowadays the actual structure incorporates this building. A great square, part of the project, is in front of the museum. This is the right place to meet people spending free time, hanging around, and studying inside and outside the museum, children running and artists performing.

Haute couture and staged moments these are the ingredients to realize Mario Testino’s ideas on women.

The female feature empowered by her self, it’s seen in his pictures as a distant object, acting powerfully about life and deeply conscientious about his self.